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Mailchimp, run for nonprofits
Your donors are not a mailing list.Stop writing to them like one.
Mailchimp is the email and SMS marketing platform behind millions of campaigns — audiences, tags, automated journeys, templates and reporting in one place. Zenyus.ai sets it up around your donors and runs it for you, so a first-time giver, a monthly sustainer and a supporter who drifted away each hear something meant for them.
Segment detected
Gave once last winter. Never heard from you again.
First, what Mailchimp actually is
A serious marketing platform. Built for shops, not for causes.
Mailchimp holds your contacts, segments them, automates journeys, sends email and SMS, and reports on what happened. Everything a donor programme needs is already in there — it's just written for ecommerce. Zenyus.ai translates each part into fundraising.
In Mailchimp
Audiences & segments
Mailchimp stores your contacts in an Audience, with tags, groups and pre-built segments.
With Zenyus.aiWe shape yours around giving behaviour — first gift, monthly, lapsed, volunteer.
In Mailchimp
Customer Journey Builder
Mailchimp's visual automation canvas triggers emails from what a contact does.
With Zenyus.aiWe map welcome, thank-you, win-back and post-event journeys and keep them tuned.
In Mailchimp
Email & SMS campaigns
One-off sends with a drag-and-drop editor, scheduling and send-time options.
With Zenyus.aiWe write, build and schedule your appeals and impact stories in your voice.
In Mailchimp
Templates & content studio
Reusable branded layouts and a shared home for your logos and images.
With Zenyus.aiWe build accessible, mobile-first templates your team can pick up any time.
In Mailchimp
A/B testing
Test subject lines, content or send times against part of your audience.
With Zenyus.aiWe test the things that change results, and tell you what we learned.
In Mailchimp
Reports & integrations
Opens, clicks and activity, plus connections to CRMs, forms and donation tools.
With Zenyus.aiWe connect it to where your donor data lives and read the numbers back in English.
01 — The quiet problem
Your donors didn't leave. They just stopped hearing from you.
Most lapsed giving isn't a change of heart — it's a gap in contact. One generic newsletter a quarter teaches people that your mission is background noise.
02 — The same email for everyone
A first-time giver gets the same message as a decade-long supporter.
The person who gave once last winter and the one who has quietly given every month need different words. Sending both the same appeal is how you lose the second one.
03 — The team you don't have
Nobody on staff has three hours a week to write email.
Program work comes first — as it should. So the appeal goes out late, untested, and nobody has time to look at what happened after it did.
First-time giver
received: “Dear Friend, please give today.”
Monthly sustainer
received: “Dear Friend, please give today.”
Ten-year supporter
received: “Dear Friend, please give today.”
The appeal is still a draft. The campaign deadline was yesterday.
Know who you're writing to
Four people. One list. Completely different conversations.
We start by reading your existing audience — how people arrived, what they responded to, when they went quiet — and turn that into segments a human would recognise. Click through to see what each one should be hearing.
What usually goes wrong
Most never give a second time
Your organisation
to first-time giver
You just did something specific, Priya
Not a receipt. A two-minute note showing exactly what her gift covered this week — and one small way to stay close.
What we build: Welcome journey: three notes over three weeks, no ask until the third.
What Zenyus.ai runs on Mailchimp
The whole channel, handled. Your team stays on the mission.
Your Mailchimp Audience, organised
Tags, groups and saved segments built from how people actually gave and engaged — so every send has a real audience behind it, not one big list.
Templates in your brand
On-brand, accessible, mobile-first templates saved in your Mailchimp account, ready for your team to reuse without wrestling the drag-and-drop editor at midnight.
Customer Journey Builder, put to work
Welcome, win-back, sustainer and post-event journeys triggered by real donor behaviour inside Mailchimp, so the right note arrives at the right moment.
Campaigns written, A/B tested and sent
Appeals and impact stories drafted in your voice, subject lines tested, sends scheduled, and Mailchimp's reports translated back to you in plain language.
How working together goes
Three steps, and none of them are your job.
We listen to your list
A short call about your mission and programmes, then a read of your existing audience and past sends. You get the findings in plain language.
We build the channel
Segments, templates and the first automated journeys go live inside your own Mailchimp account. You own everything from day one.
We keep it moving
Ongoing campaigns written, sent and reviewed with you — with the tone tuned as you learn what your supporters respond to.
“A donor gives once because of a moment. They give again because of a relationship.”
Everything we build is aimed at that second part. Not louder asks — steadier contact, in a voice that sounds like the people doing the work.
Start with a look, not a contract
Send us your last appeal. We'll tell you who it missed.
A free, no-pitch review of your current donor email — what's working, which supporters are slipping away unheard, and what we'd build first.