10 Free Salesforce Licenses - Potential of Salesforce “Power of Us” Program.
Salesforce offers 10 free Enterprise licenses through the Power of Us program, yet many nonprofits aren't leveraging this power. Here is why you should pay attention.
A common question we ask a nonprofit leader across Australia: "Have you applied for Salesforce's Power of Us program?"
More often than not, the answer is either "what's that?" or "we applied ages ago but never did much with it."
That gap — between a genuinely transformative offer and the organisations who should be acting on it — is what this post is about.
Because here's the thing: Salesforce gives qualifying nonprofits 10 free Enterprise Edition licenses for Agentforce Nonprofit (their purpose-built nonprofit CRM platform). Not trial licenses. Not limited licenses. Full Enterprise Edition. And as of late 2025, those licenses now include access to the same AI-powered platform that Salesforce is actively innovating — not a legacy product on a slow road to sunset.
If your organisation is sitting on the sidelines — or sitting on those licenses without a plan — this is the right moment to pay attention.
What Is the Power of Us Program?
The Power of Us program is Salesforce's long-standing initiative to put enterprise technology in the hands of mission-driven organisations. It sits inside Salesforce's broader 1-1-1 model — a commitment to contribute
- 1% of equity
- 1% of employee time
- 1% of product to community good
For nonprofits, the practical outcome is this: 10 donated Enterprise Edition licenses, at no cost, to qualifying organisations.
For many years, those licenses were tied to the Nonprofit Success Pack (NPSP) — a managed package that hundreds of thousands of nonprofits globally came to rely on.
In December 2025, Salesforce made a significant shift. The program now offers new applicants a choice between:
- 10 Agentforce Nonprofit licenses (formerly Nonprofit Cloud — the industry-specific, AI-ready platform)
- AI Enabled Platform — to give you pre-configured Agentic Enterprise and Data Cloud
- Slack and Tableau — Discounted products
For any nonprofit serious about building a long-term technology foundation, the choice is straightforward: take the Agentforce Nonprofit licenses. That's where Salesforce is investing, innovating, and building the future.
More details: Salesforce Power of Us
Who Qualifies?
Eligibility is broadly accessible. Your organisation needs to be:
- A registered nonprofit or charitable organisation (in Australia, this typically means DGR/charity registration with the ACNC)
- Able to provide documentation confirming nonprofit status (equivalent to a 501(c)(3) determination letter in the US)
- Compliant with Salesforce's Acceptable Use Policy
Applications are submitted through the Salesforce Power of Us portal, linked to your Trailblazer profile. Approval typically takes two to four weeks. Salesforce also offers a 30-day free trial of Nonprofit Cloud while you wait, though it's worth noting that the trial org won't convert to production — don't build in the trial.
What Do You Actually Get?
The 10 donated licenses give your team access to Agentforce Nonprofit — which is the same product formerly known as Salesforce Nonprofit Cloud, now re-branded under Salesforce's wider Agentforce strategy.
This is a single, unified platform purpose-built for nonprofits. It includes:
Fundraising Management
A complete view of your giving programs — donor relationships, campaigns, recurring gifts, major gift pipelines, and gift processing. Not a bolt-on. This is native to the platform.
Program and Case Management
Manage program enrollments, track participant journeys, record case notes, set goals, and flag referrals for support services — all from a structured, auditable system. For service-delivery organisations, this is where the real operational transformation lives.
Volunteer Management
Coordinate volunteer capacity, match volunteers to programs, track hours, and manage communications — without running three separate spreadsheets.
Outcome Management
Move beyond output counting. Track indicators, measure results against goals, and build the kind of evidence base that funders increasingly require.
The Full Salesforce Platform
Because Agentforce Nonprofit is built natively on the Salesforce platform (not on top of it as a managed package), you also get access to flows, reports, dashboards, AppExchange integrations, and the entire ecosystem that enterprise Salesforce users benefit from.
AI Agents — Built In
This is the part that's new, and it matters. Four purpose-built AI agents are now available or in release:
- Prospect Research Agent — helps fundraisers prepare for major donor meetings by surfacing engagement history and insights directly in Slack
- Participant Management Agent — supports case and program managers by auto-drafting notes, creating goals, and flagging referrals during client conversations
- Volunteer Capacity and Coverage Agent — helps coordinators fill coverage gaps in volunteer rosters
- Donor Support Agent — handles routine donor queries autonomously, freeing up your team
These aren't concepts. They're live capabilities, available to organisations on the Agentforce Nonprofit platform.
But We Only Have 10 Users...
This is the most common objection, and it misses the point in two important ways.
Point 1: The Licenses Go Further Than You Think
For a small nonprofit — community service organisation, advocacy group, arts charity, environmental foundation — your core team is often fewer than ten people. Your CEO, fundraising manager, programs lead, operations person, and a handful of frontline staff.
The 10 licenses might cover your entire working team. That's a full enterprise CRM implementation at zero license cost.
Point 2: You Can Scale at a Discount
When you're ready to grow, you grow at a discount. Additional licenses beyond the 10 are available through Salesforce's nonprofit pricing — significantly reduced from commercial rates.
The 10 free licenses are a starting point, not a ceiling.
The Honest Caveat: Licenses Are Not a Solution
There's a reason many nonprofits apply for these licenses and then don't do much with them: implementation is where the real work happens.
Agentforce Nonprofit is a powerful platform, but it requires:
- Configuration
- Data migration
- Training
- Ongoing management
The licenses are free. The implementation is not — and getting it wrong is costly, both financially and operationally.
This is the part I'd encourage every nonprofit leader to think carefully about before they start. The questions worth asking upfront:
- What are we trying to solve? (Be specific — "better data" is not a goal)
- Who will own the platform internally after go-live?
- What does our current data look like, and what will it take to migrate it?
- Do we have the change management capability to bring staff along?
Working with a specialist implementation partner — one who understands both the Salesforce platform and the nonprofit sector — dramatically increases the probability of a successful outcome. Not because the technology is impenetrable, but because the sector-specific requirements (the data models, the compliance context, the reporting needs, the integration landscape) require experience to navigate well.
How to Apply
The process is straightforward and you can follow along here: Salesforce Power of Us
Final Thought
The Power of Us program has been one of the most consequential pieces of technology philanthropy in the nonprofit sector for more than two decades.
The shift to Agentforce Nonprofit as the default offering in December 2025 is significant — it means that qualifying nonprofits now have access to the same AI-powered platform that enterprise organisations pay substantial commercial rates to use.
That's not a small thing.
For a small community organisation in regional New South Wales, or a mid-sized advocacy group in Melbourne, or a large human services provider operating nationally — the ability to deploy AI-driven case management, automated donor engagement, and outcome tracking at no license cost is a genuinely transformative offer.
The question is whether your organisation is positioned to use it.
Zenyus AI
Zenyus AI is an Australian Salesforce consulting firm specialising exclusively in nonprofits and public sector organisations. We help nonprofits get the most from their Power of Us investment — from first implementation through to complex migration, integration, and AI enablement.
If you're thinking about applying for the Power of Us program, or if you're already licensed and wondering what to do next, get in touch.
Gourav Sood
Salesforce Certified Technical Architect (CTA) with 19+ years of experience in enterprise technology. Gourav specializes in multi-cloud architecture and strategic consulting for the nonprofit and public sectors.
Explore Zenyus
Continue your Salesforce and nonprofit digital transformation journey with our tools, stories, and resources.
Ready to Transform Your Salesforce Strategy?
Let our Certified Technical Architect guide your digital transformation with proven expertise.
Related Articles
Agentforce Vibes 2.0 dropped at TDX 2026, here's What you need to know
Salesforce just made its biggest architectural move in 25 years. Explore what Agentforce Vibes 2.0 means for government and nonprofit teams.
Key Takeaways from Saleforce Headless 360 Announcement
Salesforce Headless 360 opens every layer of the platform — data, business logic, orchestration, and engagement